Sea Gems Cornwall
& Silver Origins Videography

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Sea Gems Cornwall reached out to me for some videography to showcase one of their jewellery brands, Silver Origins. They wanted video clips of their collections modelled outdoors in Cornish landscapes, and presented in a way that would capture the essence of the brand being made in Cornwall and inspired by nature. The videos would be used across their websites to promote the jewellery and inspire customers to purchase new pieces or add to their collections.

We decided upon St Michael’s Mount, Porthcurno and Godrevy as filming locations. Using more than one location takes a lot of planning, but it provides a lot of dynamic content with greater longevity. It also helps to set the jewellery collections apart, either filmed in isolation as a series of short clips or for use in a montage piece.

Working with the Silver Origins team, we set upon filming one longer showreel and a shorter series of clips. For the showreel, we used a poem called The Cornish Shore by Clive Blake. It is a beautiful poem that captures the heart of Cornish living and life by the sea.

We formed a narrative of the model experiencing the beauty of the Cornish shoreline, creating memories and losing herself in the relaxing, peaceful environment. We were able to show the crystal-clear waters gently spilling over the walkway to St Michael’s Mount and even filmed clips in the water with the model reaching for seashells and emerging with a silver shell necklace. In every piece we shot, the jewellery was the star. Careful curations of rings, necklaces, bracelets, earrings and anklets were in constant use so that we could give viewers ample opportunity to spot favourite items and see the comfort and ease in which they are worn.

I used a gimble and drone to capture steady movement and in post-production edited the speed and cuts from the various takes to create a slow, calming atmosphere to the piece. We recorded the poem and used it set against the sounds of the sea lapping against the shore and a gentle relaxing music soundtrack.

The final showreel is a three minute film that captures Silver Origins beautiful jewellery collection in a nostalgic ode to Cornwall.

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Professional Social Media Clips

Following the creation of the showreel, I joined the Sea Gems and Silver Origins teams on a number of photoshoots for their jewellery collections to maximise the marketing material that they could gain from them.

While the photographer directed the models for still website imagery, I filmed over their shoulder, capturing experimental angles and impromptu movements of the models that I could edit into a series of clips they could use for social media reels.

Working together like this was the most effective use of everyone's time and resources, and we did this on multiple shoots around some quintessential Cornish destinations. New and popular collections of Silver Origins jewellery were used, and ultimately we doubled the amount of content available for the client. It was great to be involved in such a dynamic and creative marketing campaign that celebrates Cornish craftsmanship and fuels the local economy.

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